W23 — CASTING THE IRON SANDS* From the rugged rocks of Opunake to the wind-swept, black iron-sand beaches of the Mokau, the Taranaki coast is a fisherman's playground with bounty on offer right at your feet. This beautiful part of New Zealand inspired our latest winter Collection – CASTING THE IRON SANDS*

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Located north of the Bay of Islands, New Zealand, the CAVALLI* Islands are a cluster of reefs, inlets and islands lying a few miles offshore. They were named by Captain James Cook in the mid-1700’s when he traded fish – probably trevally, with local Māori. Jump forward a couple of hundred years and the J.A.F 610 Surtees is in tow...

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Just Another Fisherman brings you the new CRITTER COLLECTOR* our new custom Surtees 610 Gamefisher. After owning the Surtees 495 Workmate for over four years and having some incredible catches and adventures, there was no question that we would stay with Surtees for the new J.A.F boat.

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Introducing AOTEA* W22 Campaign & Collection There is something special about exploring new waters and having the simple task of gathering enough food throughout the day to make dinner. Our latest W22 campaign - AOTEA - was inspired by that ritual.

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When I hark back to some of my fondest fishing memories, at the forefront is heading down the eastern Bay of Plenty coast for a surfcast. In my childhood days I would regularly jump into the back of a tan 90’s Hilux with my old man Rod Styles and well-renowned surfcaster Vaughan Craven. The scenes from...

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