There's an old saying; the more you practice, the luckier you get. In our case, the preparation and journey to get to our fishing spots, is not just a means to an end, but an integral part of the experience.

CREWMAN SHORTS 2.0

★★★★★
The Hilux of Shorts — Now in an updated fit and available in a wide range of colours! The all-new Crewman Short 2.0, hands down, is the most utilitarian pair of shorts you’ll ever own. Just ask your mate, he’s got a pair or 3.

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J.A.F A3 FISH PRINTS*

Salt up your Fisherman's life with one of our A3 prints on Mohawk Felt 298 gsm stock, made from recycled post-consumer fibres; Choose from 15 incredible Species Illustrations by Artist Max Thompson. Perfect for the Boatshed, Fishing Den, Office, Kid's Room or Home.

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SIGN UP TO OUR SALTY MAILING LIST*

We’ll keep you up to date on the latest product drops, promos, all things J.A.F and angling tales. By signing up you’ll receive 100 loyalty points which can be redeemed as a $10 discount. To activate the discount you’ll need to create an online account T&Cs apply.

The LOG BOOK

Our salty journal full of tales from our crews latest missions as well as collection editorials & campaigns.

View the J.A.F Log Book

W26 Reel People.

W26 Reel People. Just Another Fisherman presents: Reel People. Just Another Fisherman is more than a clothing brand, it's a way of life. Rooted in authenticity, our community is built by Reel People. We make clothes for Reel People. This is the legacy we'll continue to build, together. Without you, there is no Just Another Fisherman.

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STAMP SERIES

STAMP SERIES Throwing it right back to a time of milk men, phone booths and endless summers. Introducing the stamp series. Three vintage postage stamp inspired prints, featuring three of New Zealand’s most classic water inhabiting creatures. Trout, Crayfish & Marlin, each stamp an ode to the good old days of fishing in New Zealand.

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S25 - DAYLIGHT SAVINGS

S25 - DAYLIGHT SAVINGS When our clocks move forward and the days get longer, we tend to stray from the comfort of everyday life. As kids growing up in New Zealand, it meant more time to adventure, explore, and create memories to last a lifetime. More time for rock hopping with your mates, more time to grab an ice cream from the dairy, and more time perfecting your bombs. Here’s to the gift the clocks give us with their shift.

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OUR SALTY ESSENTIALS

Get to know our mates & crews via our Salty Essentials feature which highlights what our salty friends believe is their nearest & dearest odd trinkets, favourite garments, tackle secrets & more.

View our Salty Essentials